Skip to content

We're future-proofing frontline operators with AI-powered WFM

Team Sona is made up of passionate people with deep sector expertise eager to bring consumer-grade AI to all deskless professionals.

This is what we have achieved so far:

0+

Shifts created

0+

Frontline users

£0+

From world-class investors

Our investors

Throughout our journey, we’ve had the support of some of the world’s top investors, including Google's Gradient Ventures.

Our mission

Solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.

80% of the global workforce doesn’t work at a desk, yet the workforce management tools that serve them are running on outdated technology.

Sona changes that by offering an end-to-end platform for organisations looking at unifying their Scheduling, HR, and Payroll, replacing multiple legacy systems, and weaving truly intelligent AI functionality throughout. With a consumer-grade app for staff and close partnerships with other best-in-class systems, our customers have seen game-changing improvements in efficiency, engagement, and revenue growth.

We’re incredibly proud of the team and product we’re building to transform frontline work.

Ben Dixon

CTO, Co-Founder

Lifelong engineer & technology leader, Railsconf speaker, author of Reliably Deploying Rails applications.

Steffen Wulff Petersen

CEO, Co-Founder

Experienced founder and investor driven to build the “self-driving car” of frontline technology.

Oli Johnson

CFO, Co-Founder

Finance expert and tech founder, passionate about leveraging technology to solve operational challenges.

End-to-end, next generation WFM

trusted-by

Large, highly complex organisations trust Sona to bring HR, Scheduling, Payroll and Employee Engagement into a single, intuitive platform, underpinned by truly intelligent AI.

trusted-by

Having been involved with ever-evolving Workforce Management platforms for nearly ten years, the results seen with Sona are impressive.

David Campbell

Tenured executive (Chairman, CEO) of multiple Hospitality businesses

Our values

Move at full speed

We believe in acting today, rather than tomorrow, so everyone works at a rapid pace to reach our goals without compromising quality.

Embrace collaboration

Whether it's internal or with our customers and partners, we know we can achieve more by working closely together.

Take ownership

Everyone should be empowered to do their best work, make decisions for the things they are responsible for, and act on those decisions.

Join us

We’re always on the lookout for amazing people who share our passion.

See open positions

The latest Sona news

From new product launches to exciting company updates.