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Cookie policy

This policy applies to your use of our website, https://www.getsona.com (our website).

If you have any questions about this policy please contact us using the details found in our privacy notice.

1. What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. 

Our website uses cookies and other similar technologies (together referred to as “cookies” in this policy) to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

2. What types of cookies do we use?

We use both “session” cookies and “persistent” cookies:

  • A persistent cookie consists of a text file sent by a web server to a web browser, which allows us to collect and analyze traffic and use of the website, monitor the system and improve operating performance, for example, store your preferences to enhance your subsequent visits. It is stored by the browser after the browser is closed and remains valid until its set expiry date (unless deleted by the user before the expiry date). 
  • A session cookie is used to manage access to reserved features. It is stored temporarily during a browsing session and expires at the end of the session, when the web browser is closed.  

We use these cookies for the following purposes:

  • Essential cookies. These are cookies that are strictly required for the operation of our website. 
  • Analytics cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
  • Marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Other tracking technologies we use

  • Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our website and services to, among other things, track the activities of website visitors and users, help us manage content, and compile statistics about website usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
  • Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your website preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose to, delete any specific Flash LSO.
  • Third Party Ad Networks. We use third parties such as network advertisers to serve advertisements on our website, third-party websites or other media (e.g. social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy or cookies policy, not this one.
  • Mobile Application Software Development Kits (SDKs). We may use third-party software development kits (“SDKs”) in our apps. A SDK is third-party computer code that may be used by our service providers or partners to collect information about your device and use of our apps for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our app, or to facilitate online advertising.

3. How you can manage cookies

Consent

We will use cookies, which are not strictly necessary for the operation of the website, only with your prior consent. You can adjust or withdraw your consent regarding the use of such cookies using the cookies preference centre at any time with effect for the future.

Browser settings

The majority of browsers will allow you to alter the settings used for cookies and to disable and enable them as you require. 

You can reject all cookies (except strictly necessary cookies) if you prefer not to receive them, and you can have your computer warn you whenever cookies are being used. You can delete the cookies that are already on your computer, and you can set your browser to prevent them from being placed. Disabling cookies may, however, prevent some web services (including on this website) from working correctly. Please be aware that when you have set your computer to reject cookies, it can limit the functionality of the website and it is possible that you will not have access to some of the features on the website.

To disable or delete cookies, or to receive a warning whenever cookies are being used, you can adjust your browser settings. You can adjust your browser settings to delete certain cookies. Visit the "help" section of your browser for how to manage your cookie settings, or follow the links below:

For further general information on cookies and more detailed advice on how to disable and enable them please visit http://www.allaboutcookies.org.

You can control which types of cookie are set by changing your preferences through our cookie banner when you first visit our website.

Opting out of third-party ad networks

You have the ability to opt out of any third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our website or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e. contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org. 

4. Table of cookies used

The tables below explain the cookies we use and why.

Purpose, name (duration)

Who places the cookie?

Essential cookies

Opt-in privacy policy management. 

This is used to remember whether the visitor has opted out of cookies. Contains the string "yes" or "no". __hs_opt_out (expires in 6 months)

Hubspot

Tracking code management. 

This can be set to prevent the tracking code from sending any information to HubSpot. Contains the string "yes". __hs_do_not_track (expires in 6 months)

Hubspot

Banner display management. 

This is used to prevent the privacy banner from always displaying in strict mode. Contains the string "yes" or "no". __hs_initial_opt_in (expires in 7 days)

Hubspot

Consent recording management. 

This records the categories to which the visitor has consented. Contains data on the consented categories. __hs_cookie_cat_pref (expires in 6 months)

Hubspot

Global privacy control banner management. 

This is used when the global privacy control banner is dismissed. Contains the string "yes" or "no". __hs_gpc_banner_dismiss (expires in 180 days)

Hubspot

Password-protected page management. 

This is set when visiting a password-protected page to remember the login for subsequent visits. Contains an encrypted version of the password. <id>_key (expires in 14 days)

Hubspot

HubSpot-hosted site login management. 

This is set when visitors log in to a HubSpot-hosted site. Contains encrypted data to identify the logged-in user. __hsmem (expires in 7 days)

Hubspot

Content membership login verification. 

This is used to ensure authenticity of content membership logins. Contains a random string of letters and numbers. hs-membership-csrf (expires at the end of session)

Hubspot

HubSpot's CDN rate limiting policies. 

This is set by HubSpot's CDN provider due to rate limiting policies. __cfruid (expires at the end of session)

Hubspot

HubSpot's CDN bot protection. 

This is a necessary cookie for bot protection set by HubSpot's CDN provider. __cf_bm (expires in 30 minutes)

Hubspot

Analytics cookies

Analytics (General)

  • _gac_UA-203097188-1 (expires in 123 days)
    Used to collect campaign information and track user behaviour
  • __hstc (expires in 94 days)
    Stores the domain, initial timestamp and last timestamp of the visit
  • _lfa (expires in 40 days)
    Used by the LiveChat service or tracking visitors on multiple websites
  • _gcl_aw (expires in 113 days)
    Used to measure conversations with Google Ads
  • _gid (expires in 31 days) /_ga (expires in 30 days) / ga_LN53QR1WQY (expires in 54 days)
    Used to distinguish users
  • __hssc (expires in 31 days)
    Used to keep track of sessions
  • _uetvid (expires in 39 days)
    Used to track visitors on multiple websites.  
  • __hssrc (expires at the end of the session)
    Used to determine if the user’s browser supports cookies 
  • _uetsid (expires in 39 days)
    Used to track user sessions on the website 
  • _hjSession_3176382 (expires in 134 days) / hjSessionUser_3176382 (expires in 138 days)
    Used by Hotjar to track user sessions
  • _dc_gtm_UA-203097188-1 (expires in 23 days)
    Used by Google Tag Manager to control the loading of a Google Analytics script tag
  • _gcl_au (expires in 32 days)
    Used by Google AdSense for experimenting with advertisement efficiency
  • hubspotutk (expires in 42 days)
    Used to keep track of a visitor's identity
  • _hjAbsoluteSessionInProgress (expires at the end of the session)
    Used by Hotjar to detect the first pageview session of a user
  • amputk (expires in 32 days)
    Used by the Amplitude analytics platform to track user behaviour
  • _hjIncludedInSessionSample_3176382 (expires in 35 days)
    Used by Hotjar to determine if the user is included in the data sampling defined by the site's pageview limit

Sona

Google Analytics 

  • FPLC (expires in 20 hours)
  • _ga (expires in 2 years) 
  • _gid (expires in 24 hours) 
  • _gat[_<customname>] (expires in 1 minute)
  • __utma (expires in 2 years) 
  • __utmb (expires in 30 minutes)
  • __utmc (expires at the end of the session)
  • __utmt (expires in 10 minutes) 
  • __utmz (expires in 6 months) 
  • __utmv (expires in 2 years)
  • FPID (expires in 2 years)

Google

Google Analytics 360. _ga_<wpid> (expires in 2 years)

Google

Google Analytics, Google Tag Manager. _dc_gtm_<property-id> (expires in 1 minute)

Google

Google Analytics, Optimize

  • _gaexp (expiration is set by customer- maximum of 93 days) 
  • _gaexp_rc (expires in 10 seconds) 
  • _opt_awcid (expires in 24 hours) 
  • _opt_awmid (expires in 24 hours) 
  • _opt_awgid (expires in 24 hours) 
  • _opt_awkid (expires in 24 hours)
  • _opt_utmc (expires in 24 hours)

Google

Google Flights. _gcl_gf (expires in 90 days)

Google

Google Hotel Ads. _gcl_ha (expires in 90 days)

Google

Google Surveys. PAIDCONTENT (expires in 30 days)

doubleclick.net

Optimize. _opt_expid (expires in 10 seconds)

Google

This is used for ID sync process. 

It stores the last sync time to avoid repeating the syncing process in a frequent manner. UserMatchHistory (expires in 30 days)

LinkedIn

This is used to identify LinkedIn members off LinkedIn for advertising. lms_ads (expires in 30 days)

LinkedIn

This is used to make a probabilistic match of a user's identity outside the designated countries. li_sugr (expires in 90 days)

LinkedIn

This is used to identify a LinkedIn member for advertising through Google ads. _guid (expires in 90 days)

LinkedIn

Ads targeting cookie for Yahoo. A3 (expires in 1 year)

Yahoo

Ads targeting cookie for AppNexus. anj (expires in 3 months)

Xandr

This is used by ad nexus analytics by AppNexus. uuid2 (expires in 3 months)

Xandr

This is used to determine if ID sync with Xandr has occurred. Usersync (expires in 90 days)

Xandr

This is used to select and limit ads. icu (expires in 90 days)

Xandr

This is used to select ads and measure ad performance. uids (expires in 90 days)

Xandr

This sends events to Adobe Audience Manager. dpm (expires in 6 months)

Adobe

This records the last time a data synchronization call was performed. dextp (expires in 6 months)

Adobe

Visitor identification. Demdex (expires in 6 months)

Adobe

This logs when there is an error sending data to its destination. Used as part of Adobe Audience Manager. dst (expires in 6 months)

Adobe

This sends events to Adobe Audience Manager. lnkd (expires in 6 months)

Adobe

This is set for ID sync for Adobe Audience Manager. aam_uuid (expires in 30 days)

Adobe

Analytics, Advertising. .bing.com (expires in 1 year)

Microsoft

Ads targeting cookie for DoubleClick. IDE (expires in 2 years)

Google

Ads targeting cookie for Facebook. Fr (expires in 3 months)

Facebook

Ads targeting cookie for Twitter. personalization_id (expires in 2 years)

Twitter

Yahoo Conversion Tracking 

  • GUC (expires in 5 months)
  • B (expires in 1 year)

Yahoo

Test for cookie setting permissions in user's browser. test_cookie (expires in 1 day)

Google

This is used to measure ad and campaign performance and conversion rates for Google ads on a site visited. _gcl_au (expires in 3 months)

Google

This is used through Google Ads to understand user interaction with the site and advertising. _gcl_aw (expires in 3 months)

Google

This is used through Google Campaign Manager and DV 360 to understand user interaction with the site and advertising. _gcl_dc (expires in 3 months)

Google

Affiliate Marketing Cookie for LinkedIn. brwsr (expires in 2 years)

LinkedIn

Load balancer cookie for affiliate marketing. ABSELB (expires in 2 years)

LinkedIn

Affiliate marketing cookie for LinkedIn. IRLD (expires in 2 years)

LinkedIn

This is used for Veritone/Barometric podcast conversion tracking on both linkedin.com (product) and microsites (business.linkedin.com). barometric[cuid] (expires in 1 year)

Claritas

This is used to uniquely identify users across webpages for advertising purposes. tluid (expires in 90 days)

TripleLift

This is used to determine if tracking can be enabled on a current domain. Oribi_cookie_test (expires at the end of the session)

Oribi

This is used to count unique visitors to a website. oribili_user_guid (expires in 1 year)

Oribi

Browser ID for advertising purposes. uids (expires at the end of the session)

Magnite

This is used for measuring conversion metrics on LinkedIn. l_page (expires in 6 months)

LinkedIn

This is used to attribute conversions back to Reddit Ads. _rdt_uuid (expires at the end of the session)

Reddit

Functionality cookies

Language preference management. 

This saves a visitor's selected language choice for viewing pages in multiple languages. Contains a string with the language code and top-level private domain. hs_langswitcher_choice (expires in 2 years)

Hubspot

Chat widget management. 

This determines and saves whether the chat widget is open for future visits. Contains a boolean value of "True" if open. hs-messages-is-open (expires in 30 minutes)

Hubspot

Chat widget welcome message management. 

This prevents the chat widget welcome message from reappearing for one day after dismissal. Contains a boolean value of "True" or "False". hs-messages-hide-welcome-msg (expires in 1 day)

Hubspot

A/B test version management. 

This is used to serve visitors the same version of an A/B test page they've seen before. Contains the A/B test page ID and the chosen variation ID. hs_ab_test (expires at the end of session)

Hubspot

Preferences. 

  • __hs_cookie_cat_pref (expires in 40 days)
    This stores the visitor's cookie consent preferences
  • consent-policy (expires in 120 days)
    This stores the visitor's cookie consent policy preferences
  • messagesUtk (expires in 43 days)

This stores the visitor's chat widget preferences

Sona

User identification

  • MUID (expires in 36 days)
    Used for identifying unique users
  • SRCHUID (expires in 57 days)
    This contains a unique user ID and other information

Bing

Search preferences

  • SRCHUSR (expires in 19 days)
    This stores user search preferences
  • SRCHD (expires in 14 days)
    This stores search preferences

Bing

Preferred search language. This stores preferred search language. SRCHHPGUSR (expires in 21 days)

Bing

Screen resolution. This stores the screen resolution of the device. wd (expires in 10 days)

Facebook

Browser identification. This contains a unique browser identification code. Sb (expires in 26 days)

Facebook

Device pixel ratio. This stores the device pixel ratio. dpr (expires in 4 days)

Facebook

Browser identification.This contains a unique browser identification code. datr (expires in 28 days)

Facebook

AdSense for Search, Google Ads. NID (expires in 6 months)

google.com and local variations, e.g. google.de

AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

  • DSID (expires in 2 weeks)
  • test_cookie (expires in 15 minutes)

doubleclick.net

AdSense, Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360. id (there is an OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere)

doubleclick.net

Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

  • pm_sess (expires in 30 minutes) 
  • pm_sess_NNN (expires in 30 minutes)
  • aboutads_sessNNN (expires in 30 minutes)

doubleclick.net, google.com

Functionality. Funding Choices. FCCDCF (expires in 13 months)

Set from partner domain

Google Ads, YouTube. YSC (expires at the end of the session)

youtube.com

Google Analytics. AMP_TOKEN (expires in 30 seconds to 1 year)

Set from partner domain

Google Analytics. GA_OPT_OUT (10 November 2030)

google-analytics.com

Marketing cookies

Marketing. This is used by Facebook to deliver a series of advertisement products. _fbp (expires in 33 days)

Sona

Advertising. AdSense for Search. __gsas (expires in 3 months)

Google

Advertising. AdSense, Google Ad Manager

  • __gpi (expires in 13 months) 
  • __gpi_optout (expires in 13 months)

Google

AdSense, Display & Video 360, Google Ad Manager, Google Ads. __gads (expires in 13 months)

Google

AdSense, Google Ad Manager, YouTube. GED_PLAYLIST_ACTIVITY (expires at the end of the session)

Google

AdSense, Google Ad Manager, YouTube. ACLK_DATA (expires in 5 minutes)

youtube.com

Campaign Manager, Display & Video 360, Google Ads, Search Ads 360. FPAU (expires in 90 days)

Google

Campaign Manager, Display & Video 360, Google Ads, Search Ads 360. ANID (expires in 13 months in the EEA UK / 24 months elsewhere)

google.com and local variations, e.g. google.de

Campaign Manager, Display & Video 360, Google Ads, Search Ads 360. AID (expires in 13 months in the EEA UK / 540 days elsewhere)

google.com/ads, google.com/ads/measurement, googleadservices.com

Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360. IDE (expires in 13 months in the EEA UK / 24 months elsewhere)

doubleclick.net

Campaign Manager, Display & Video 360, Google Ads, Search Ads 360. TAID (expires in 14 days)

google.com/ads, google.com/ads/measurement, googleadservices.com

Campaign Manager, Display & Video 360, Search Ads 360 

  • FPGCLDC (expires in 90 days) 
  • _gcl_dc (expires in 90 days) 
  • _gcl_au (expires in 90 days)

Set from partner domain

Campaign Manager, Display & Video 360, Search Ads 360. FLC (expires in 10 seconds)

doubleclick.net

Display & Video 360, Google Ads. RUL (expires in 12 months)

doubleclick.net

Google Ads 

  • FPGCLAW (expires in 90 days)
  • FPGCLGB (expires in 90 days)
  • _gcl_gb (expires in 90 days)
  • _gac_gb_<wpid> (expires in 90 days)
  • _gcl_aw (expires in 90 days)
  • _gac_<wpid> (expires in 90 days)

Google

Google Ads. 1P_JAR (expires in 30 days)

google.com and local variations, e.g. google.de

Google Ads. Conversion (expires in 90 days)

www.googleadservices.com/pagead/conversion/

Google Ads, YouTube

  • VISITOR_INFO1_LIVE (expires in 180 days)
  • VISITOR_INFO1_LIVE__k (expires in 180 days)
  • VISITOR_INFO1_LIVE__default (expires in 180 days)

youtube.com