Together with Peach 20/20's Peter Martin and Siân Harrington, Co-Founder and Editorial Director of The People Spaces, we’ve gathered insights from leading sector voices and explored how AI can revolutionise frontline productivity while preserving the soul of Hospitality.

“AI: The People Equation” is a summary of these conversations and aims to bridge the gap between optimism and pragmatism, offering a balanced view of how AI can drive meaningful productivity gains while acknowledging the potential challenges.

"The biggest opportunity we can directly influence is productivity." 
Laura Wood, CFO, Côte

This whitepaper is packed with practical insights - including 10 recommendations for a successful 2025 agenda - for CEOs, COOs, CPOs, and senior leaders on how AI can be a powerful ally in driving efficiency, enhancing guest experiences, and engaging teams.