Lucy's role is as vital as it is wide-ranging. As well as spearheading business development and marketing and communications, she oversees Creative Support's bank coordination team. 

Creative Support works with people with a range of support needs, including mental health needs, learning disabilities, older people, and socially excluded groups across 70 local authorities across England. The bank coordination team plays a vital role in maintaining continuity and quality of service by finding relief staff to fill vacancies across their services.

Lucy was instrumental in Creative Support's early adoption of Sona to make this process easier and more efficient for the coordination team and for bank staff. By using a dedicated technology platform for communicating shift availability, bank staff are more engaged, shift acceptance rates have improved, and fewer agency shifts are needed.