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Reports & Resources

Helping C-suite teams develop a deeper understanding of workforce trends and how tech can support their goals.

Spotlight

Care

How top Social Care leaders are purchasing tech in 2025

This infosheet is packed with practical insights to drive high-quality, low-regret WFM purchases.

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Insights tailored to your sector and focus areas

Hospitality

The impact of Artificial Intelligence in Hospitality

Boards across the Hospitality sector already acknowledge the game-changing potential of AI as a tool to elevate the guest experience and streamline staffing.

Care

Strategic KPIs for Social Care 2025

Reveal the metrics care leaders will track in 2025...

Care

How top Social Care leaders are purchasing tech in 2025

This infosheet is packed with practical insights to drive high-quality, low-regret WFM purchases.

Hospitality

AI: The People Equation

In collaboration with Peach 20/20, here are the top insights on how Hospitality operators are driving productivity with AI in 2025.

Care

The Big Opportunity (Special AI Edition)

Sona’s most recent 1,000 person survey delved into the motivations of both leavers and joiners to the sector.

Hospitality

AI in Hospitality

Ben, our CTO, will walk you through Sona's AI features designed specifically for large Hospitality providers.

Care

The Big Opportunity (Part 1)

What motivates the next generation of Care professionals to stay in the sector?

Care

Social Care tech map

Find out if your tech supports your business goals!

Hospitality

Hotel tech map

How to invest in management solutions that pay for themselves.

Hospitality

Rethinking your team app experience to drive performance

This report provides insights into the impact of employee apps on retention, productivity and work culture.

Care

AI in Social Care 2024

Our Head of Product Richard demystifies AI's impact on large Care providers.

Care

How to invest in Social Care solutions that pay for themselves

Leaders in large organisations will find many options when it comes to buying new tech...

Hospitality

The top staff benefits that drive revenue

30% of respondents plan to leave in the next 12 months, costing 1000+ employee organisations £1.6m on average.

Hospitality

INFOSHEET: Quarterly HR check-in

Over the first quarter of 2024, we surveyed an exclusive set of senior HR and Recruitment leaders across Care organisations - learn more in this infosheet.

Hospitality

INFOSHEET: Top 6 insights to improve the Hotel employee experience

Discover why Hotel employees are leaving the sector, where they're going, and how to win them back.

Care

The Big Reshuffle (Part 2)

This report continues the conversation started in Part 1, and offers practical insights and solutions that help leadership take action and implement relevant changes by focusing on why people join the Health and Social Care sector.

Hospitality

Mapping the Hospitality Exit

This report looks at the trends seen in the last year, and highlights how Hospitality organisations can improve recruitment and retention in order to deliver an exceptional customer experience.

Care

Beyond Job Boards

A resource to help you expand your recruitment strategy beyond the tried and tested, and share ten ways you can reach more applicants and fill your open roles.

Care

The Big Reshuffle (Part 1)

This report looks at the trends seen in the last year, the meaningful changes compared to 2022, and highlights how Social Care organisations can improve recruitment and retention, and better target the needs of those who receive care.

Hospitality

How do Hospitality operators gain a competitive advantage?

These practical strategies will help your hospitality organisation gain a competitive edge by boosting sales per labour hour (SPLH).

Care

KPI Cheat Sheet (Social Care)

Sona's KPI Cheat Sheet is designed to provide clear metrics to track progress and make informed decisions specifically within the Care industry.

Care

15 top employee retention tactics for Social Care

Our latest report provides 15 practical ways to boost team morale with proven examples from across the sector.

Care

Digital Investment in Social Care

We asked 250 Social Care leaders about their attitudes towards digitisation and their plans for the next 12 months - and you can access the results right here.

Care

Communications style quiz

Take our bespoke quiz, designed to help you understand your communication style and provide tips to improve your communication with others.

Care

Free employee rota template

Balance employee shifts, overtime, contracted hours and payroll in one free downloadable Excel rota template or Google sheet.

Care

Appreciation Matters

Our survey of 500 UK Health & Social Care employees highlights both the pivotal role of recognition in improving retention rates and the urgent need to address a perceived lack of appreciation in the sector.

Care

Flex Appeal

We surveyed 750 UK care sector employees to understand their attitudes towards flexible working and what these mean for providers looking to increase their ‘flex appeal’.

Care

The Big Exit Interview 2022

1 in every 10 Health and Social Care workers could leave the sector this year​. This represents an opportunity for care organisations to rethink how they support, engage and motivate their staff.

Care

Rethinking Retention

We surveyed 750 UK-based employees in the care sector to find out how they feel about their current work situations and what matters most to them when making job decisions.

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