Reports & Resources
Helping C-suite teams develop a deeper understanding of workforce trends and how tech can support their goals.
Spotlight
How top Social Care leaders are purchasing tech in 2025
This infosheet is packed with practical insights to drive high-quality, low-regret WFM purchases.
Download nowInsights tailored to your sector and focus areas
Hospitality
The impact of Artificial Intelligence in Hospitality
Boards across the Hospitality sector already acknowledge the game-changing potential of AI as a tool to elevate the guest experience and streamline staffing.
Care
Strategic KPIs for Social Care 2025
Reveal the metrics care leaders will track in 2025...
Care
How top Social Care leaders are purchasing tech in 2025
This infosheet is packed with practical insights to drive high-quality, low-regret WFM purchases.
Hospitality
AI: The People Equation
In collaboration with Peach 20/20, here are the top insights on how Hospitality operators are driving productivity with AI in 2025.
Care
The Big Opportunity (Special AI Edition)
Sona’s most recent 1,000 person survey delved into the motivations of both leavers and joiners to the sector.
Hospitality
AI in Hospitality
Ben, our CTO, will walk you through Sona's AI features designed specifically for large Hospitality providers.
Care
The Big Opportunity (Part 1)
What motivates the next generation of Care professionals to stay in the sector?
Care
Social Care tech map
Find out if your tech supports your business goals!
Hospitality
Hotel tech map
How to invest in management solutions that pay for themselves.
Hospitality
Rethinking your team app experience to drive performance
This report provides insights into the impact of employee apps on retention, productivity and work culture.
Care
AI in Social Care 2024
Our Head of Product Richard demystifies AI's impact on large Care providers.
Care
How to invest in Social Care solutions that pay for themselves
Leaders in large organisations will find many options when it comes to buying new tech...
Hospitality
The top staff benefits that drive revenue
30% of respondents plan to leave in the next 12 months, costing 1000+ employee organisations £1.6m on average.
Hospitality
INFOSHEET: Quarterly HR check-in
Over the first quarter of 2024, we surveyed an exclusive set of senior HR and Recruitment leaders across Care organisations - learn more in this infosheet.
Hospitality
INFOSHEET: Top 6 insights to improve the Hotel employee experience
Discover why Hotel employees are leaving the sector, where they're going, and how to win them back.
Care
The Big Reshuffle (Part 2)
This report continues the conversation started in Part 1, and offers practical insights and solutions that help leadership take action and implement relevant changes by focusing on why people join the Health and Social Care sector.
Hospitality
Mapping the Hospitality Exit
This report looks at the trends seen in the last year, and highlights how Hospitality organisations can improve recruitment and retention in order to deliver an exceptional customer experience.
Care
Beyond Job Boards
A resource to help you expand your recruitment strategy beyond the tried and tested, and share ten ways you can reach more applicants and fill your open roles.
Care
The Big Reshuffle (Part 1)
This report looks at the trends seen in the last year, the meaningful changes compared to 2022, and highlights how Social Care organisations can improve recruitment and retention, and better target the needs of those who receive care.
Hospitality
How do Hospitality operators gain a competitive advantage?
These practical strategies will help your hospitality organisation gain a competitive edge by boosting sales per labour hour (SPLH).
Care
KPI Cheat Sheet (Social Care)
Sona's KPI Cheat Sheet is designed to provide clear metrics to track progress and make informed decisions specifically within the Care industry.
Care
15 top employee retention tactics for Social Care
Our latest report provides 15 practical ways to boost team morale with proven examples from across the sector.
Care
Digital Investment in Social Care
We asked 250 Social Care leaders about their attitudes towards digitisation and their plans for the next 12 months - and you can access the results right here.
Care
Communications style quiz
Take our bespoke quiz, designed to help you understand your communication style and provide tips to improve your communication with others.
Care
Free employee rota template
Balance employee shifts, overtime, contracted hours and payroll in one free downloadable Excel rota template or Google sheet.
Care
Appreciation Matters
Our survey of 500 UK Health & Social Care employees highlights both the pivotal role of recognition in improving retention rates and the urgent need to address a perceived lack of appreciation in the sector.
Care
Flex Appeal
We surveyed 750 UK care sector employees to understand their attitudes towards flexible working and what these mean for providers looking to increase their ‘flex appeal’.
Care
The Big Exit Interview 2022
1 in every 10 Health and Social Care workers could leave the sector this year. This represents an opportunity for care organisations to rethink how they support, engage and motivate their staff.
Care
Rethinking Retention
We surveyed 750 UK-based employees in the care sector to find out how they feel about their current work situations and what matters most to them when making job decisions.
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